Proximity marketing

Proximity marketing (also known as Bluetooth marketing) uses cell phones as a media channel to provide cost-effective and wireless targeted marketing. SMS marketing gets a customer from home to go to a shopping centre and proximity marketing is for short-range marketing, once the customer is inside the shop. To receive proximity marketing messages it requires that your cell phone has Bluetooth on and marketers usually make sure that they are on by adding posters in the areas of Bluetooth devices.